You may wonder what could be simpler than a bottle of water. Many of us underestimate the complexities when it comes to choosing the right brand, size and flavor to meet an individual’s specific needs. Following are some different perspectives on the traditional bottle of water.
There are plenty of brands available that offer different features designed to appeal to different consumers. Considering your individual needs is the perfect approach to choosing a bottle of water that is right for you. This may seem like excessive obsessing over something as common as water but taking your needs into consideration is the perfect place to start.
People drink a bottle of water for different reasons but the primary reason is health. If you are trying to detoxify your system you will want a different bottle of water than if you want to add hydration and minerals to your system. The differences may seem subtle but one type of water will have a different effect on your body than another.
Those who want to detoxify their systems want to choose a distilled bottle of water. This is water in its purest form. There are no minerals or any other additives used to give the drink flavor. The detoxifying beverage is perfect for cleansing your system and it can even help you drop a few pounds in the process.
The approach to using distilled water to cleanse and detoxify your system is actually quite simple but it can be a little difficult to follow especially if you have a busy schedule. In order to introduce the water to your system in an effective manner you want to drink consistently throughout the day.
Basically, the best approach is to drink 4 ounces out of a bottle of water every 30 minutes early in the day. Many like to begin at around 8 or 9 in the morning and finish at around 4 or 5 in the evening. This way, you can keep yourself hydrated and cleanse your system without having to take trips to the bathroom throughout the night.
Distilled water is perfect for cleaning because it has no additives what-so-ever. However, you can add a little fresh lemon in every other glass. The lemon serves as a natural diuretic that can help reduce bloating and flush fatty tissue out of your system. The distilled bottle of water is the perfect choice for detoxifying.
Tuesday, April 29, 2008
Consumer Market Research
One of the hardest things for me about seeing my business grow up is keeping up with the changes in consumer research. You see, when you are a small businessman, your gut is often all you need. I never employed a consumer research firm, never tracked consumer responses to my product, never did a consumer market study, and never hired any marketing and branding consultants. I had a good idea, a good brand name, and good people working for me. That was really all I needed.
It honestly took me longer than it should have to get around to hiring a consumer research center. You see, all of my instincts were against it. After all, it was my own decisions made with my own sharp instincts that built the company this far. Surely it didn't make sense to surrender any of that autonomy to outside consultants? Still, when I saw my sales and growth starts stagnate, I knew that it was true – I needed to hire some consumer researchers and I needed to fast. Otherwise, I would let my pride limit my own success – something that I had never wanted to do.
Consumer market research is actually a much more complicated business than I ever could have anticipated. Like most people, I had always assumed the consumer research was a pretty simple affair. I assumed that all it involved was focus groups, and that these focus groups were pretty easy to design. Hiring a firm, however, I gained new respect for consumer research. They really do a very difficult job, and they do it very well. Consumer research is basically about predicting every aspect of consumer response to a product. These are serious research professionals, some of them with advanced degrees in fields relating to human psychology. They will measure how consumers will react to your brand, to specific products, to product innovations, and to changes in marketing and advertising. It is a really tough job, and they do it exceptionally well.
Of course,Selecting the right consumer research firm can be very tough. In my case, I was fortunate to have a friend who could direct me to his consumer research Corp., but many people are not as lucky. Research consumer firms are skilled at spinning things – that is one their specialties – so all of them will look good from the outside. Finding the right one for your company can be quite a difficult task.
It honestly took me longer than it should have to get around to hiring a consumer research center. You see, all of my instincts were against it. After all, it was my own decisions made with my own sharp instincts that built the company this far. Surely it didn't make sense to surrender any of that autonomy to outside consultants? Still, when I saw my sales and growth starts stagnate, I knew that it was true – I needed to hire some consumer researchers and I needed to fast. Otherwise, I would let my pride limit my own success – something that I had never wanted to do.
Consumer market research is actually a much more complicated business than I ever could have anticipated. Like most people, I had always assumed the consumer research was a pretty simple affair. I assumed that all it involved was focus groups, and that these focus groups were pretty easy to design. Hiring a firm, however, I gained new respect for consumer research. They really do a very difficult job, and they do it very well. Consumer research is basically about predicting every aspect of consumer response to a product. These are serious research professionals, some of them with advanced degrees in fields relating to human psychology. They will measure how consumers will react to your brand, to specific products, to product innovations, and to changes in marketing and advertising. It is a really tough job, and they do it exceptionally well.
Of course,Selecting the right consumer research firm can be very tough. In my case, I was fortunate to have a friend who could direct me to his consumer research Corp., but many people are not as lucky. Research consumer firms are skilled at spinning things – that is one their specialties – so all of them will look good from the outside. Finding the right one for your company can be quite a difficult task.
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